SMS Messaging Policy

1. Overview

Tredovo is a technology platform that enables service businesses to automatically respond to missed phone calls via SMS using artificial intelligence. All SMS communications sent through the Tredovo platform must comply with:

• The Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227
• FCC regulations implementing the TCPA
• The CTIA Messaging Principles and Best Practices
• Twilio's Messaging Policy
• Applicable state telemarketing and privacy laws
• This SMS Messaging Policy

2. Consent and the Missed Call Model

2.1 Basis for Contact

Tredovo's core use case — responding to missed calls via SMS — relies on the following consent framework:

When an individual places a telephone call to a business, they have established a communication relationship with that business. The act of calling provides implicit consent for the business to return contact via SMS to address the reason for the call. This is analogous to a business returning a missed call via telephone.

This consent is:

• Limited to responding to the specific missed call that triggered it
• Valid only for communications related to the business being called
• Subject to the caller's right to opt out at any time
• Not transferable to other businesses or purposes

2.2 What Businesses May NOT Do

The missed-call consent model does not authorize businesses to:

• Send unsolicited marketing messages unrelated to the missed call
• Add callers to marketing lists without explicit written consent
• Share or sell caller phone numbers to third parties
• Contact callers after they have opted out
• Send messages more than 72 hours after the missed call without additional consent

3. Required Message Elements

Every first SMS message sent through Tredovo must include all of the following:

• Business identification: The legal name or commonly known name of the business sending the message
• Opt-out instructions: "Reply STOP to opt out" or equivalent language
• Relevant context: Reference to the missed call that triggered the message

Tredovo enforces these requirements at the platform level. The AI-generated opening message template locks in business identification and opt-out language. Businesses may not remove these required elements.

4. Opt-Out Handling

4.1 Required Opt-Out Keywords

Tredovo automatically processes the following opt-out keywords when received from any phone number:

• STOP
• STOPALL
• UNSUBSCRIBE
• CANCEL
• END
• QUIT

4.2 Opt-Out Processing

When an opt-out keyword is received:

• All further SMS messages to that number are immediately and permanently blocked
• An automated confirmation is sent: "You have been unsubscribed and will receive no further messages."
• The opt-out is logged with timestamp for compliance records
• The opt-out record is maintained indefinitely
• The business is notified of the opt-out in their dashboard

4.3 Re-Contact After Opt-Out

Once a number has opted out, it may only be re-contacted if the individual explicitly provides new written consent to receive SMS messages. A subsequent missed call does not constitute new consent for a number that has previously opted out. Tredovo enforces this at the platform level.

5. Quiet Hours

Tredovo enforces quiet hours at the platform level. No SMS messages will be sent:

• Before 8:00 AM in the recipient's local time zone
• After 9:00 PM in the recipient's local time zone

Messages triggered by missed calls during quiet hours will be queued and sent at 8:00 AM the following morning.

Businesses are responsible for configuring their correct time zone in account settings. Tredovo uses the business's configured time zone as a proxy for the likely recipient time zone. Tredovo is not liable for messages sent during quiet hours due to incorrect time zone configuration by the business.

6. Message Content Standards

All messages sent through Tredovo must comply with the following content standards:

6.1 Required

• Honest and accurate identification of the business
• Truthful and non-misleading content
• Clear opt-out instructions in the first message
• Relevance to the service business relationship

6.2 Prohibited Content

• Sexually explicit content
• Threatening, harassing, or abusive language
• Fraudulent, deceptive, or misleading claims
• Content promoting illegal activities
• Hate speech or discriminatory content
• Content related to: cannabis, firearms, tobacco, alcohol (in most contexts), debt collection, payday loans, gambling, pyramid schemes
• Phishing attempts or malicious links
• Content violating any third-party intellectual property rights

7. Phone Number Provisioning and Registration

Tredovo provisions dedicated phone numbers for each business account through Twilio. These numbers are registered for A2P (Application-to-Person) messaging as required by U.S. carriers. Businesses must:

• Use only their Tredovo-provisioned number for platform communications
• Not attempt to use Tredovo infrastructure to send messages from other numbers
• Not share their provisioned number with other businesses or individuals

Tredovo maintains A2P 10DLC registration for all provisioned numbers. Messaging volume is subject to carrier-imposed limits based on registration tier.

8. AI Disclosure Requirements

Some jurisdictions require disclosure that automated or AI-generated messages are being sent. Tredovo businesses should be aware that:

• Messages sent through Tredovo are AI-generated on behalf of the business
• The AI represents the business, not Tredovo
• Businesses may add AI disclosure language to their opening message if required by applicable law in their jurisdiction
• Tredovo recommends consulting legal counsel regarding AI disclosure requirements in your state

9. Violations and Enforcement

Tredovo monitors messaging patterns for compliance violations. Violations of this SMS Policy may result in:

• Immediate suspension of SMS features
• Account termination
• Reporting to Twilio and relevant authorities where required
• Legal action to recover damages caused by violations

Tredovo reserves the right to review message content and volumes at any time to ensure compliance with this policy and applicable law.

10. Help and Support Keywords

Tredovo automatically responds to the following keywords sent to any Tredovo-provisioned number:

• HELP — returns: "For help with this service, contact [Business Name] directly or visit tredovo.com. Reply STOP to opt out."
• INFO — returns the same message as HELP
• STOP (and variants) — processes opt-out as described in Section 4

11. Recipient Rights

If you have received an SMS message through the Tredovo platform and wish to:

• Opt out: Reply STOP to any message you receive
• Get help: Reply HELP to any message
• Report abuse: Forward the message to 7726 (SPAM) or email contact@tredovo.com
• File a complaint: Contact the FCC at fcc.gov/consumers or the FTC at ftc.gov

12. Contact

For SMS policy questions or to report violations: contact@tredovo.com